Extremely low lead volume
The client had previously worked with another agency throughout 2024, investing heavily in Google Ads with very little return.
Despite spending nearly the same budget, the firm was receiving:
In a competitive legal market, this meant lost opportunities and wasted spend.
The brief was simple but critical:
Generate consistent, high-quality legal enquiries - not just traffic.
Previous Agency
Performance (2024)
Here’s what the account looked like before we took over:
In short: high spend, low intent, almost no return.
Our Strategy After Takeover
We didn’t “tweak” the account - we rebuilt it with a lead-generation mindset.
📉 In short: high spend, low intent, almost no return.
Our Strategy After Takeover
1. High-Intent Keyword Restructuring
This immediately improved traffic quality.
2. Conversion-First Campaign Design
Campaigns optimised specifically for:
📞 Phone calls
📝 Form submissions
Call extensions and call-focused ads are prioritised during office hours. Every click had a clear path to enquiry.
3. CPC & Budget Control
This reduced CPC without sacrificing visibility.
4. Continuous Optimisation
The difference was immediate and sustained.
Our Performance
This success came down to one thing:
We treated Google Ads as a lead system, not a traffic source.
By focusing on:
We turned an underperforming account into a predictable enquiry engine.
This campaign is still live, with continued focus on:
If your law firm is spending thousands on Google Ads but struggling to get enquiries, the issue usually isn’t the market.
It’s the strategy.
This is exactly the type of turnaround we specialise in.