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Client Overview

The client is a well-established plumbing and heating supplies business selling high-value products to both trade professionals and end customers across England and Wales.

The Challenge

Despite having a strong product range and competitive pricing, the client faced several challenges with paid advertising:

Inconsistent performance from previous Google Ads activity
Limited visibility on high-intent commercial search terms
Underutilised budget with no clear scaling strategy
Difficulty tracking true return on ad spend accurately

The main goal was clear:

Drive profitable, scalable revenue through Google Ads without wasting budget.

Project info

Clients: eCommerce
SERVICES: Google Ads (Search & Shopping)
Date: June 01, 2025
Location England & Wales
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Transformative Branding and Creative Enhancement

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